“OhBoy!” by Kim Hyeon Seong (PART1：Cover)
Korean fashion magazine “OhBoy!” founded in March 2010 by the fashion photographer Kim Hyeon Seong. Not only fashion, it also focuses on the topic of contemporary culture, social issues and the care of the Earth. Models are young Korean singers and actors. This free magazine with amazing clean and simple style is printed on a lovely matte paper. You could get it in several shops and cafés in Korea.
“Oh boy! is a fashion and culture magazine that respects the earth and environment. We create this magazine with the belief that consuming wisely is a beneficial act of caring about others as well as ourselves. We also believe that fashion is not just a way of self-expression, but in a greater sense a way to practice altruism and rationalism in a humane way. We are against animal fur and therefore will not include any photos showing fur; we will also minimize the exposure of leather products depicted in the magazine. We prefer to show fair-trade products and actively support the principles of environment-friendly companies. The magazine is solely run by advertising profits and a part of the profit will be donated to animal protection organizations.”