Korean fashion magazine “OhBoy!” founded in March 2010 by the fashion photographer Kim Hyeon Seong. Not only fashion, it also focuses on the topic of contemporary culture, social issues and the care of the Earth. Models are young Korean singers and actors. This free magazine with amazing clean and simple style is printed on a lovely matte paper. You could get it in several shops and cafés in Korea.
“Oh boy! is a fashion and culture magazine that respects the earth and environment. We create this magazine with the belief that consuming wisely is a beneficial act of caring about others as well as ourselves. We also believe that fashion is not just a way of self-expression, but in a greater sense a way to practice altruism and rationalism in a humane way. We are against animal fur and therefore will not include any photos showing fur; we will also minimize the exposure of leather products depicted in the magazine. We prefer to show fair-trade products and actively support the principles of environment-friendly companies. The magazine is solely run by advertising profits and a part of the profit will be donated to animal protection organizations.”
Kim Hyeon Seong is a Korean fashion photographer. He works with Harper’s Bazaar Korea, GQ Korea, Esquire Korea, Vogue Korea, W Korea, Vogue Girl and fashion designer Juun. J, BON by Han Sang Hyuk, KUHO, New Balance by Jain Song and more works. His studio named ‘U.F.O Studio‘ located at 16-9 B1, Chungdam-dong, Kangnam-gu.
Osamu Yokonami (横浪 修) was born in Kyoto, Japan, in 1967. He graduated from Visual Arts College in Osaka in 1987 and worked in Bunka Publishing Breau since 1989.
Later, Osama became an independent photographer and worked on his own projects for magazine editorials and advertisements.
He is now a representative character of the Japanese Healing photography. He specializes in portraits. His style is clean, lively, and full of playful.